Isabel’s mission is to deploy the most cost effective & efficient greenhouses around the globe. We are creating a network of automated hydroponic systems that grow produce with 95% less water, 2x faster, no use of pesticides, all with 1/3 the carbon footprint. By having smart greenhouses distributed amongst urban populations, we save water, humankind, and the planet. Hyperlocal and beyond organic.
''We live in the era of climate change, soil erosion, droughts, population increase, and diminishing resources. The time is now and the race is on."
Eric Hager founded Farm-X in order to deploy vertical farms to combat chronic unemployment in low-income urban areas throughout the globe. He is committed to the idea that a transition to an industrial urban food system would not only create jobs, reduce crime and diet-related disease in post-industrial neighborhoods, but is also a necessary step towards realizing a socially just and environmentally sustainable future.
Ryan Hooks has been in the freelance world for over 8 years (mediadrift.com). Working with more than 80 companies from Google to the UN, he has worked with the most vibrant of the spectrum. From concept to polish, he has commanded many roles, and now one as an entrepreneur. As of 2013 he started Avbl to help facilitate creative collaboration. Since moving to SF last year he is now focusing on hydroculture as a solution to global water supply, health, and ecological balance.
Ruben Santa is a User Experience designer at Google where he focuses on mobile first, human-centered design. While working in various corporate and startup environments Ruben realized the need to disrupt desertification, feed the future of humanity and use technology to help create abundance. Ruben's specialties include: Cross Platform, Responsive Design, Usability Testing, Product Strategy, Product Development, User Experience, User Interface and front end development.
Alex Dalessio brings over 15 years experience managing corporate innovation programs, practicing law, and working in the film business. Prior to co-founding Isabel, Alex founded an urban farming business in New York - CityFarmFish.com - which focused on high-tech redesign of the local food ecosystem. He received his JD from UC Berkeley his MBA from Oxford University.
Chris Higgins is one of the top experts in the field of Controlled Environmental Agriculture. He is the founder of Hort Americas, advises MIT's City Farm, BigBadFlower.com, and Indoor Agcon.
Sebastian Torres knows how to get rockets into space. As the supply chain quality engineer at SpaceX, he is responsible for making sure that every atom is considered and on time. Logistics and great taste will be advising Isabel, on Earth and beyond!
Read more about our original mission at Fast Company.